Cover art for Defending Your Brand
Published
Palgrave, January 2014
ISBN
9781137278753
Format
Softcover, 294 pages
Dimensions
23.5cm × 15.5cm × 2cm

Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by

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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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