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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization ...
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses ...
LEARN TO THINK LIKE AN INTERNET MILLIONAIRE! Author and Internet expert Wolfgang Hofbauer shares the secrets to building a power brand on the Internet, giving ...
In this groundbreaking book Phil Barden reveals what decision science explains about people?s purchase behaviour, and specifically demonstrates its value to marketing.
He shares ...
How can you tap into the wealth of social web data to discover who's making connections with whom, what they're talking about, and ...
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as ...
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM 2011 than ...
The secret to sales success- don't just build relationships with customers. Challenge them
What's the secret to sales success? If you're like ...
There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will ...
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach ...
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ...
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital ...