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books in Advertising & Visual Merchandising

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  • Hegarty on Advertising: Turning Intelligence into Magic by

    What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written ...

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  • 38% off!
    100 Ideas That Changed Advertising by

    A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ...

    1 in stock - ships Thu 21st!
  • Flyer Design to Attract People by

    This is the second edition of Flyer Design: Ideas to Attract Peopleoriginally published in 2014 by BNN. Flyers are the small printed materials used to ...

    1 in stock - ships Thu 21st!
  • Advertising by Design: Generating and Designing Creative Ideas Across Media 3rd edition by

    A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for ...

    1 in stock - ships Thu 21st!
  • Coy Paste How Advertising Recycles Ideas by

    Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed ...

    1 in stock - ships Thu 21st!
  • Visual Feast: Contemporary Food Staging and Photography by

    Visual Feast reveals a world where food is both an art medium and an edible eccentricity. We eat with our eyes. People love to stage ...

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  • Epica: Creative Communications: Book 29 by

    Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica ...

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  • Copy Paste: How Advertising Recycles Ideas by

    Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed ...

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  • The Advertising Concept Book: Think Now, Design Later by

    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an ...

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  • 20th Century Travel by

    Ticket to ride, fly, or sail: The golden age of global adventure Over the course of the twentieth century, travel experienced an unprecedented boom. As ...

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  • Visual Merchandising Third edition Windows and in-store display 3rd edition by

    With a great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing ...

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  • Epica Book 28 Creative Communications by

    Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica ...

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  • Mid-Century Ads by

    Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of ...

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  • Dorothy and Otis: Designing the American Dream by &

    A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising. Dorothy and ...

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  • 100 Ways to Create a Great Ad by

    100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and ...

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