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Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all ...
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or ...
Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic ...
Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to ...
For festivals and fairs, identity design is an integral aspect and a starting point of organisation. Be it tackling a different theme each year for ...
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as ...
Branded Protest is taking a closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence ...
Tokyo-based design firm MOMENT, run by Hisaaki Hirawata and Tomohiro Watabe, creates rich and sleek commercial environments for a wide spectrum of brands, having attracted ...
The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that ...
The International Yearbook Brand & Communication Design shows powerful brand- and communication-centred works and projects by design studios and companies focused on communication campaigns. Volume ...
As the public's passion for craft beer has grown in recent years, brewers have sought to set their products apart from the pack using ...
Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. The ...
There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibility of ...
For brands looking to express themselves with a bold, straightforward visual statement, nothing is as powerful as the seemingly simple icon. Overwhelmingly versatile, icons can ...
