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Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or ...
Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic ...
"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." - Michael Evamy
This bestselling branding ...
Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the people and the ...
Taste, Craft and Wit commemorates the acclaimed New York City based creative agency, And Partners' 20th year in business and looks at the strategic and ...
The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that ...
This book breaks through the boundaries between 'interior design' and 'graphic design', showing readers the birth of a small commercial space: from logos, packaging, menus ...
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts ...
For festivals and fairs, identity design is an integral aspect and a starting point of organisation. Be it tackling a different theme each year for ...
Logos form an essential part of brand identity - the allow people to quickly and easily identify and connect with a brand, its products and service ...
Icons, pictograms and symbols are an important part of how we communicate in our everyday lives. Whether they're used for branding, interactive applications or ...
Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new gen- eration of small business ...
Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. The ...
