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Brand Identity Essentials, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic ...
For festivals and fairs, identity design is an integral aspect and a starting point of organisation. Be it tackling a different theme each year for ...
The International Yearbook Brand & Communication Design shows powerful brand- and communication-centred works and projects by design studios and companies focused on communication campaigns. Volume ...
Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or ...
Food and beverage hold the power to unite people across ages, cultures, and identities. The simple act of enjoying meals or drinks together, even with ...
This book breaks through the boundaries between 'interior design' and 'graphic design', showing readers the birth of a small commercial space: from logos, packaging, menus ...
Telling a brand's story through good graphics is one of the most direct and effective ways to introduce a brand to its market. The ...
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as ...
The book shows how colour has functions that differ from those of other design elements as shape, texture and form. Colour has multiple functions that ...
Branded Protest is taking a closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence ...
As the public's passion for craft beer has grown in recent years, brewers have sought to set their products apart from the pack using ...
