PublishedPearson Education, September 2019 |
ISBN9780134770307 |
FormatSoftcover, 256 pages |
Dimensions22.6cm × 15cm × 1.8cm |
Competing in Tough Times brings together the powerful new strategies that world-class retailers are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.
Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more.
To support each approach, he presents full-length examples from retailers covering every market sector, from consumer goods to apparel to technology. He thoroughly examines top retailers such as Aldi, Amazon.com, L.L. Bean, Costco, Nordstrom, Publix, Stew Leonard's, Trader Joe's, Wegman's, and Whole Foods, and shares powerful insights drawn from the experiences of other leaders--from Au Bon Pain to Best Buy, Family Dollar to Target, Tesco to Walgreen.
INSTRUCTOR SUPPLEMENTS: Instructor's Manual available for download at www.pearsonhighered.com.
