PublishedPalgrave, May 2013 |
ISBN9780230341739 |
FormatHardcover, 198 pages |
Dimensions23.5cm × 15.5cm × 1.6cm |
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.