Cover art for The Art of the Start 2.0
Published
Portfolio, April 2015
ISBN
9780241187265
Format
Softcover, 336 pages
Dimensions
19.8cm × 12.9cm × 2cm

The Art of the Start 2.0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by

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The classic bestselling guide to making your new product, service or idea a success

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social

media, crowdfunding and cloud computing.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

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