PublishedPearson Education, June 2013 |
ISBN9780321905017 |
FormatSoftcover, 192 pages |
Dimensions22.7cm × 15.4cm × 1cm |
Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: