Cover art for Winning at New Products, 5th Edition
Published
Little, Brown & Co., September 2017
ISBN
9780465093328
Format
Softcover, 448 pages
Dimensions
22.8cm × 15.2cm × 3.4cm

Winning at New Products, 5th Edition Creating Value Through Innovation 5th edition by

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.

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