Cover art for Business Model Generation
Wiley & Sons, August 2010
Softcover, 288 pages
24.3cm × 19cm × 1.8cm

Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers

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Co-created by 470 practitioners from 45 countries, this book explains the most common business model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design and implement a game-changing business model, or analyse and renovate an old one.

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