Cover art for Friend Of A Friend . . .
Published
Houghton Mifflin, July 2018
ISBN
9780544971264
Format
Hardcover, 256 pages
Dimensions
21cm × 14cm

Friend Of A Friend . . . Understanding the Hidden Networks That Can Transform Your Life and Your Career

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What if all the advice we've heard about networking is wrong

What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you

  We know that it's essential to reach out and build a network. But did you know that it's actually your distant or former contacts who will be the most helpful to you Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have

  In this  startling new look at the art and science of networking, business school professor David Burkus digs deep to find the unexpected secrets that reveal the best ways to grow your career.

  Based on entertaining case studies and scientific research, this practical and revelatory guide shares what the best networkers really do. Forget the outdated advice you've already heard. Learn how to make use of the hidden networks you already have.

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