Cover art for Insane Mode
Published
Faber & Faber, November 2018
ISBN
9780571327669
Format
Softcover, 304 pages
Dimensions
23.4cm × 15.3cm × 2.1cm

Insane Mode How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil

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Hamish McKenzie, with the unique perspective of someone who worked for Tesla and is now an independent journalist, tells how a West Coast start-up's audacious dream came true. Elon Musk created a car company that would go up against not only the might of the government-backed Detroit car manufacturers, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.

The new Tesla Model 3, scheduled to go on sale in fall 2017 with a price tag of $35,000, is set to transform the public perception of Tesla. Around 400,000 people have put down $1,000 to preorder the car; meanwhile Tesla's debt is teetering on "junk bond" status and some on Wall Street are betting the company will fail under the pressure to deliver...

As McKenzie shows, Tesla has triggered frenzied competition, but it remains ahead of the pack because it is building the highest-quality cars and infrastructure that a new era of transportation will require. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.

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