PublishedWrightbooks, March 2018 |
ISBN9780730345466 |
FormatSoftcover, 304 pages |
Dimensions22.9cm × 15.2cm × 2.3cm |
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you and your start-up or small business? As we become an increasingly connected' society, the way we work, play, buy, learn and communicate will change.
Dramatically. Are you ready? Will your business flourish or flounder in the new digitally-connected world? Do you even know whatconnected' means? Never before has so much been at stake. Digital disruption is not just `Web 2.0 on steroids'. It is a fundamental restructuring of the way business operates and indeed, the very way we live. All businesses - from child-care to aged care, from car repair to stocks and shares - will be affected. Who will be the winners? Who will be the losers? The answer is in your hands and the solutions are in this book.
Bill is one of the founders of Boffins and has been involved in selecting the books we stock since our beginning in 1989. His favourite reading is history, with psychology, current affairs, and business books coming close behind. His hobbies are reading, food, reading, drinking, reading, and sleeping.
Bernadette Schwerdt has written on this subject before, and her new book is a guide for anyone who wants to start an online business or build on an existing one. She looks at strategy first – you need a viable idea if you’re going to be a successful online entrepreneur. Then she covers all the technical stuff you need to know. And finally she looks at the marketing – how to get found, how to get traffic, and how to get sales.
