Cover art for Add Value
Wiley, August 2020

Add Value Discover your values, find your worth, gain fulfillment in your personal and professional life

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Why truly knowing what we valueand whyis the real basis of success Listen closely: youll notice that words like value lie at the heart of many of the important conversations taking place around you. Whether theyre about personal development, business or government, value is everywhere.

In business, we hear about adding value, in our personal lives, were told about the importance of self-worth. But how many of us know what these concepts truly meanand how do we know when were getting them right? Mark Carter is a sought-after speakerincluding for TEDxand professional trainer for blue-chip companies all over the world. His passion for understanding what makes us do the things we do have convinced him that what makes or breaks all of our ventures is having a full moral understanding of what we value and whyand living up to it. When we bias towards one set of valuesfor example the win-at-all-costs sagas of the Banking Royal Commission and Belle Gibsonwe alienate others and lose out overall. Develop your skills of self-reflection and awareness Build your personal and business legacy Know how to cultivate lasting relationships Discover why human skills are even more necessary for success in the age of AI No person is an island and living in accordance with our values has real-world effects. Whatever your ambition, the wisdom found in Add Value will help you ignite the human potential withinand help us all to build a better world.

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