Cover art for Persuasion Equation: The Subtle Science of Getting Your Way
Published
Amacom, May 2015
ISBN
9780814434178
Format
Softcover, 240 pages
Dimensions
9cm × 6cm × 0.6cm

Persuasion Equation: The Subtle Science of Getting Your Way by

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How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement.

Readers will discover the surprising reasons people say "yes" and learn how to:

Radiate an aura of expertiseWin trust and leverage credibilityBuild a business case that appeals to both heart and mindAdapt for personality, gender, and generational differencesUse language strategicallyPerfect the five-step persuasion processGenerate group buy-inMaster organizational politics

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

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