PublishedWiley & Sons, September 2020 |
ISBN9781118828038 |
FormatHardcover, 256 pages |
Dimensions25cm × 15cm × 1.5cm |
How the Quantitative Revolution of analytics, "big data," and
marketing automation are transforming marketing
Marketing is going through a fundamental transformation.
Technology, "big data" and the algorithm have conspired to disrupt
the discipline of marketing. As digital has become a larger and
larger portion of a marketer's spend?now the largest single
channel after TV?and with more and more channels becoming
digitized, radical new opportunities and challenges lie ahead.
Survival navigating this period will require proficiency in
Quantitative Marketing (QM).
The Quantitative Marketer is for the practicing marketer,
at all degrees of Quantitative Marketing and at various levels of
seniority. From light theory about established direct marketing
concepts and new insights to concrete examples of practicing
marketers and their real-life experiences in both personal and
organizational change management, this book will provide a solid
foundation for their ongoing work in QM.
The first book to examine specifically how the Quantitative
Revolution ("big data," analytics, technology automation) is
impacting the business of marketing
Written by Joe Zawadzki, the CEO of MediaMath and a respected
pioneer in the online marketing industry
Become fluent in quantitative marketing, and lead your brand or
organization through this age of disruption.
