PublishedWiley, October 2021 |
ISBN9781119778516 |
FormatHardcover, 256 pages |
Dimensions22.9cm × 15.9cm × 2.5cm |
Transform your ability to persuade and negotiate with this practical new resource
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
Real world examples and practical exercises to illustrate and practice the concepts discussed
A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
