Cover art for Beyond the Business Plan
Published
Palgrave, November 2013
ISBN
9781137332868
Format
Hardcover, 292 pages
Dimensions
21.6cm × 14cm × 2.5cm

Beyond the Business Plan 10 Principles for New Venture Explorers by

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This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

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