Cover art for The Rise of the New East
Published
Palgrave, March 2014
ISBN
9781137370051
Format
Hardcover, 238 pages
Dimensions
23.5cm × 15.5cm × 2.2cm

The Rise of the New East Business Strategies for Success in a World of Increasing Complexity by

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Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

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