PublishedMcgraw-Hill Book Co, October 2019 |
ISBN9781260455441 |
FormatHardcover, 336 pages |
An unprecedented inside look at how Airbnb and its host community create dynamic customer experiences and build brand loyalty in the sharing economy
Airbnb best embody the entrepreneurial and disruptive spirit of today's sharing economy. Since its early days as a humble start-up, Airbnb has evolved into a revolutionary force in the short-term housing market as a platform where hosts provide listings spread across more than 81,000 cities and 191 countries. Airbnb's leadership strives to support the host community to ensure a consistent, on-brand experience for every guest, every time.
The Airbnb Way delivers proven methods for increasing customer engagement, loyalty, and referrals that can be utilized in every service setting and in any industry. Exclusive interviews with Airbnb leaders and rich stories from hosts and guests provide an inside look into the wildly popular online rental platform. The book features:
Airbnb strategies and practices that will drive customer engagement and loyalty Expert advice on how to provide phenomenal customer service Illuminating stories about Airbnb guest and host experiencesUnique leadership principles for activating all stakeholders--including those who share resources and services and more
