PublishedHarvard Business Review Press, February 2000 |
ISBN9781422187395 |
FormatHardcover, 272 pages |
Dimensions23.4cm × 15.5cm × 3cm |
If strategy is about creating a competitive advantage that allows a firm to win, then pinpointing your strategy to a few critically important choices will dramatically increase your chances of success. Yet most firms shy away from these difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.
Drawn on their years of experience working together and separately at P&G and the Rotman School of Management, Lafley and Martin present a deceptively simple set of exercises and questions that can guide the decisions of anyone in an organization. It's a strategy book for everyone, that works everywhere.
