PublishedTeach Yourself, May 2016 |
ISBN9781473627550 |
FormatSoftcover, 128 pages |
Dimensions19.6cm × 12.8cm × 1cm |
Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders.
Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.
Each of the seven chapters in Brand Management In A Week covers a different aspect:
Sunday: Determine your brand focus
Monday: Define your brand strategy
Tuesday: Express your brand through its identity
Wednesday: Evolve your brand culture
Thursday: Build your employer brand
Friday: The importance of design
Saturday: Sustaining the brand
