PublishedPan Macmillan, August 2018 |
ISBN9781529004670 |
FormatSoftcover, 352 pages |
Dimensions30.6cm × 20.7cm × 2.7cm |
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.
Bova breaks down the strategies deployed by a wide range of companies to show you how:
GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.
