Cover art for The Soulful Art of Persuasion
Nicholas Brealey, September 2019
Softcover, 304 pages
21.4cm × 13.2cm × 2.4cm

The Soulful Art of Persuasion The 11 Habits That Can Make Anyone A Master Influencer

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THE SOULFUL ART OF PERSUASION is a revolutionary guide to becoming a master influencer through the cultivation of character-building habits that are essential to personal growth and sustained business success.

Jason Harris, CEO and President of one of the world's fastest growing and most successful creative agencies, Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting and listening versus exploiting; it is about developing empathy and communicating your values. Most importantly, it is about winning others over to your point of view by understanding their needs rather than focusing on the pursuit of self-centered goals. Based on his experience in and out of the boardroom, and drawing on the latest research on trust, influence, and habit formation, Harris shows that to be persuasive in a culture plagued by deception means rejecting the ethos of the quick sell or the temptation to close, and embracing the commitment of putting your true self forward for the long game.

Through instructive and entertaining stories, Harris lays out the 11 habits that will guide you to become authentically persuasive, including

  • Developing a curiosity about other people

  • Becoming the person others want to be around

  • Practicing generosity through gestures big and small, and

  • Earning respect through collaboration rather than intimidation

Persuasion today is about collaboration rather than winning. It is about personal excellence, sharing the stage and respecting other people's motivations and values. In THE SOULFUL ART OF PERSUASION, Jason Harris helps to show you the way

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