Cover art for Youtility
Published
Portfolio, October 2013
ISBN
9781591846666
Format
Hardcover, 240 pages
Dimensions
21.4cm × 15.7cm × 2.2cm

Youtility Why Smart Marketing is About Help, Not Hype by

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies.

To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut-ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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