PublishedHarvard Business Review Press, May 2020 |
ISBN9781633697584 |
FormatHardcover, 304 pages |
Dimensions23.4cm × 15.5cm |
The new playbook for innovation and startup success is emerging from beyond Silicon Valley, at the 'frontier.'
Startups have changed the world. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The economic value of startups has doubled since 1992 and is projected to double again in the next fifteen years.
For decades, the hot center of this phenomenon has been Silicon Valley. This is changing fast. Thanks to technology, startups can now take root anywhere--and they are, from Delhi to Detroit to Nairobi to Sao Paulo. Yet despite this globalization of startup activity, our knowledge of how to build successful startups is still drawn primarily from Silicon Valley--over the years, countless books, blogs, and speeches have codified this model, prescribing what a startup should look like and how it should be run.
