Cover art for Authentic
Published
Arcadia Publishers, October 2021
ISBN
9781641120241
Format
Hardcover

Authentic A Memoir by the Founder of Vans

Not yet released
Due October 26, 2021.
Fast $7.95 flat-rate shipping!
Only pay $7.95 per order within Australia, including end-to-end parcel tracking.
100% encrypted and secure
We adhere to industry best practice and never store credit card details.
Talk to real people
Contact us seven days a week – our staff are here to help.

In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands. You may not know their creator, but you certainly know the shoes: for more than a generation, Vans shoes have been synonymous with cool.

Now in this refreshingly candid memoir, meet Paul Van Doren, the charismatic founder of Vansthe shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colourful SoCal vibe, and famous for its people-oriented company culture. In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old service boy at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognised brand with billions of dollars of annual revenue. Authentic details Van Dorens personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits.

Related books