PublishedRoutledge, March 2012 |
ISBN9781742379937 |
FormatSoftcover, 358 pages |
Dimensions24.6cm × 17.4cm |
This is the bestselling, hands-on guide to running your own business. This new edition contains information, skills and approaches that are up-to-date, easy to understand and simple to use. The large range of opportunities offered to business by the internet, the growth of franchising and the increased scope for exports are just some of the new developments covered.
It also describes a system you can use to identify business opportunities with genuine commercial potential. If you are tempted to strike out on your own, this book will help you to decide if you've got the right stuff. If you are already in business, this book explains a number of strategies for refining your operations and maximising your profits.