Cover art for Good Strategy / Bad Strategy
Profile Books, July 2011
Hardcover, 288 pages
20.4cm × 13.8cm × 3.2cm

Good Strategy / Bad Strategy The difference and why it matters

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There is no concept in business today more muddled than 'strategy'. Rumelt tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. He dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them.

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