Cover art for Secret Life of Tattoos: Meanings, Shapes and Motifs
Hoaki, June 2022
Softcover, 240 pages
21cm × 15cm

Secret Life of Tattoos: Meanings, Shapes and Motifs

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This book delves into the meaning behind tattoos, exploring their past, present and their symbolism. Tattoos, perhaps one of the oldest forms of communication or body art, have had and still have different meanings. From healing powers to the identification of criminals, through myths and different beliefs or simply as a form of identification and affirmation of group belonging, tattoos are one of the most characteristic means of expression associated with sailors, soldiers, organized crime, gangs or urban tribes, as well as being a form of body adornment and expression of a lifestyle, philosophy or many people's beliefs.

By way of a clear, insightful text, this publication unveils the meaning of the tattoos that have lived on through the passage of time and that, even today, explain a lot about the person who wears them. After all, a tattoo is much more than a drawing on the skin; it's a declaration of intent. From drawings that date back to the dawn of civilization to contemporary designs, each tattoo has a hidden story that this book is eager to reveal. AUTHOR: Jordi Garriga is a freelance writer, journalist and editor. He currently collaborates with El Bulli Lab (Fundacio Ferran Adria), Hoaki, FlandeCoco, Catalunya Turisme and Barcelona Activa, among many other renowned institutions, publishers and advertising agencies. He works also as a freelance journalist and editor. SELLING POINTS: . This book delves into the meaning behind the illustrations used as body art, and what they represent . An interesting and unique approach to the world of tattoos . A compelling account for tattoo lovers, illustrators and anyone interested in popular visual culture 200 colour illustrations

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