Cover art for How to Design a Logo
Published
Sendpoints, October 2021
ISBN
9789887928423
Format
Softcover, 208 pages
Dimensions
25cm × 18.5cm

How to Design a Logo by

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Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual.

It also includes introduction to the key elements in logo design - colors, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works.

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