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For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and ...
This book 101 proven methods anybody can use to get out of debt and on the road to wealth. It doesn't offer general budgeting ...
Avoiding Corporate Breakdowns focuses on prescribing a preventative strategy for managerial actors who face economic, social and environmental disasters. Prevention is basically simple, but it ...
Make competitive intelligence part of your business practice and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing ...
Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery ...
A" New York Times" bestselling author reveals how to find the right words for every situationWhether you are making a budget request, interviewing for a ...
More than half of all businesses in the U.S. don't make it to their fifth birthday, and nearly 70 percent are gone by ...
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new ...
The Australian Audit Guide and Toolkit for Self Managed Superannuation Funds 2012 is an invaluable, practical, hands-on tool for auditors of SMSFs. Produced by the ...