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The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or ...
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans ...
So you want to be a YouTuber, but your videos only get a handful of views and your fan base just doesn't seem to ...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
Leading digital marketing expert, Sabri Suby, CEO of Australia's fastest growing direct marketing agency, King Kong, has written the quintessential, tell-all business book which ...
Digital influencing is one of the most exciting and disruptive new media industries. Influencers now dominate the digital world and, when it comes to growth ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
The quick-and-easy guide to effective social media marketing
Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time ...
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
Thousands ...
STEVE WOZNIAK, Apple co-founder: "Micah Solomon conveys an up-to-the minute and deeply practical take on customer service, business success, and the twin importance of people ...
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers ...
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my ...
Go from Instagram newbie to star!
Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in ...
The bestselling blogging book-updated in a new edition!
Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you ...
