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Your customers are your future.
Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails ...
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
B2B sales reps often find that their deals get stuck at a crucial point in the decision-making process. This book is Tim Sanders's guide ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
The bestselling social media marketing book Marketing your business through social media isn't an option these days?it's absolutely imperative. In this new ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
The B2B sales profession is under tremendous, unprecedented pressure.There are several major forces that have dramatically altered the sales landscape over the past decade ...
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players ...
"If there's anything this book should teach you, it's that the only thing stopping you from achieving lasting career and life happiness is ...
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
