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David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
Your customers are your future.
Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
The B2B sales profession is under tremendous, unprecedented pressure.There are several major forces that have dramatically altered the sales landscape over the past decade ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you ...
Understand mobile marketing fast, without cutting corners
An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go ...
The authoritative guide to marketing on Instagram-today's hottest social media platform-updated with new marketing methods and case studies.
Instagram is hot! The social media ...
The New York Times/USA Today bestselling guide has been updated with brand-new tactics, platforms, case studies, and statistics
More than 3 billion people are ...
