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How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate `how ...
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
WARNING: Do Not Read This Book If You Hate Money
To build a successful business, you need to stop doing random acts of marketing and ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you ...
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming ...
Creating a customer service mindset is a book in three parts. It starts by looking at some of the best Australian businesses and their leaders ...
Study after study show that optimistic, confident, happy salespeople outperform pessimistic, meek unhappy ones. This book will explore these major principles of positive psychology in ...
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite the wealth of research documenting the need for creating value ...
Get Good or Get Off will help you get clear about why you are using social media, and identify when it really isn't working ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
Facebook makes it easy for businesses to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Here ...
Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just ...
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