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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
The Internet of Things. Machine-learning. Artificial intelligence. Augmented reality. Advanced robotics. What do they all mean and more importantly, what do they mean for you ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting ...
How do you attract and retain customers in a world where they're writing the rules? The corporate landscape is in a state of upheaval ...
The bestselling social media marketing book Marketing your business through social media isn't an option these days?it's absolutely imperative. In this new ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate `how ...
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the ...
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky ...
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
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