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Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base ...
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on ...
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're ...
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer ...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to ...
Media New Ways and Meanings 3E equips students with the understanding they need to take part in the new media environments of the twenty-first century ...
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how ...
Why do buyers make the decisions they do, and how can marketers influence these decisions? Now in its second edition, Buyer Behaviour: Implications for Marketing ...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is ...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice ...
As the fastest growing segment of civil society, as well as featuring prominently in the global political arena, NGOs are under fire for being 'unaccountable ...
'When everybody zigs, zag,' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's ...
Top professional speaker and sales trainer Brian Tracy found that his most important breakthrough was the discovery that it is the "psychology of selling" that ...