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With a new foreword by Ken Blanchard
A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute ...
A seminal figure in the field of public management, Mark Moore presents his summation of fifteen years of research, observation, and teaching about what public ...
Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.
Doctors, housewives, ministers, parents, teachers...everyone has to ...
This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Knowing how to get to the ...
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the ...
Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing ...
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market ...
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on ...
Philip and Milton Kotler show you how to survive rough economic waters by presenting eight effective ways to grow in even the slowest economy. These ...
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in ...
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in ...
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm ...
Leverage your online influence with this fun and friendly guide to Klout! Klout measures your online influence on a scale of 1 to 100 by ...