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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and ...
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention ...
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing ...
Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes ...
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M ...
Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to ...
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct ...
Add your voice to the podcasting revolution!
The world is tuning into podcasts in larger and larger numbers. When you're ready to add your ...
Buzzfeeed News Senior Reporter Lam Thuy Vo explains how to get, process, and analyze data from the social web in meaningful ways with the Python ...
Create a YouTube channel that draws subscribers with top-notch content
YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies ...
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital ...
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive ...
Winner of the TAA 2017 Textbook Excellence Award
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media ...
Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways ...
Boost your business, grow an online community or promote a side-hustle with Instagram Rules.
Instagram is an essential tool for any business, and an estimated ...