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Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access ...
For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering ...
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm?in accounting, finance, law, or another ...
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as ...
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are ...
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information ...
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the ...
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product ...
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is ...
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal ...
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection ...
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing ...