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The bestselling author of Duct Tape Marketing shows how to get your customers to do your best marketing for you.
The power of glitzy advertising ...
A contemporary approach to network marketing-from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality-an unpleasant ...
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of ...
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened ...
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at ...
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their ...
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING ...
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and ...
Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales ...
Media New Ways and Meanings 3E equips students with the understanding they need to take part in the new media environments of the twenty-first century ...
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how ...
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is ...
"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts ...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it ...
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's ...