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" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping ...
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless ...
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a ...
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South ...
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think ...
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake ...
There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail ...
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also offers the reader a ...
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to ...
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective ...
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world ...
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations ...