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There's a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of ...
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing ...
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword ...
Account-Based Marketing is changing the discipline of marketing-Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the ...
This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this ...
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence ...
The new brand-building bible from the world-leading marketing, comms and creative network
Contagion may alarm doctors but marketers thrive on it. Some concepts are so ...
In the past decades, the field of marketing has moved through five models in rapid succession, with each of these models resulting from the available ...
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action.
A story explains who you ...
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
"Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more ...