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Bigger Results with Less Marketing
You keep being told to do more marketing-more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target
More and more companies are concluding ...
Ever felt like the big city businesses have all the marketing magic? Think again! Small Town Big Impact is the go-to guide, tailored just for ...
A strategy guide for finding customers for your business in a distracted digital world.
The internet has fundamentally changed how businesses reach their customers. Whereas ...
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies ...
Discover how to build trust-and boost revenue-by embracing social causes the right way
Our society is at a crossroads. It is no longer enough to ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla ...
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what ...
Don't simply show your data-tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively ...