PublishedHarper Collins, May 2009 |
ISBN9780007256532 |
FormatSoftcover, 304 pages |
Dimensions19.8cm × 12.9cm × 2.5cm |
Why can a 50c aspirin do what a 5c aspirin can't? If an item is "free" it must be a bargain right? How do our expectations influence our actual opinions and decisions? Behavioural economist Dan Ariely demonstrates how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. And by recognising these patterns Ariely shows that we can make better decisions in business in matters of collective welfare and in our everyday lives.
