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  • Principles of Marketing 8th edition by

    This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

    With engaging real-world examples and information, Principles of Marketing shows ...

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  • Marketing Management International Student Edition 3rd edition by &

    Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful ...

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  • Marketing 4th edition by

    Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow ...

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  • Principles of Marketing + MyLab Marketing with eText 7th edition by

    This pack contains 1 copy of Principles of Marketing 7th edition and an access card to MyLab Marketing with eText.

    This product displayed is the ...

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  • Principles of Marketing 7th edition by

    This product displayed is the 7th Edition. We have a new edition available. Click here for further details. Please note that you should always check ...

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  • MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) 11th edition by &

    Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter ...

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  • Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments by

    Although marketing-related expenses are a significant portion of most organizations' budgets, it is often frustrating for those with budget oversight to get a clear picture ...

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  • EP FOUNDATIONS OF MARKETING 5e by
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  • Foundations of Marketing by

    Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting ...

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  • BASIC MARKETING 19th edition by

    Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with ...

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  • Marketing: A Practical Approach 7th edition 7th edition by

    Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing ...

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  • Principles of Marketing 6th edition by
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  • Marketing: 9th Australian Edition 9th edition by
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  • Marketing Management: 1st Australian Edition by , &

    Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...

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  • Marketing Management, An Asian Perspective 7th edition by

    For undergraduate and graduate courses in marketing management.

    Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and ...

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