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Although marketing-related expenses are a significant portion of most organizations budgets, it is often frustrating for those with budget oversight to get a clear picture ...
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and ...
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's ...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing ...
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples ...
Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
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