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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting ...
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and ...
Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter ...
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing ...
Marketing Management is the leading marketing management text around the world due to its content and organisation consistently reflecting changes in marketing theory and practice ...
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management student.
Stay on the cutting-edge with the gold standard ...
Introductory marketing students need a text that not only provides them with a sound knowledge of marketing principles but one that is also engaging and ...
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than ...
25 years of award-