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101 Things I Learned in Advertising School by Tracy Arrington

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the ...

3 in stock - ships today!
Frenemies: The Epic Disruption of the Advertising Industry (and Why ThisMatters) by Ken Auletta

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players ...

on order
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Essentials of Advertising by Robert Cluley

As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is ...

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Ogilvy on Advertising by David Ogilvy

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to ...

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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith

An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition

The ...

call for availability
Advertising: What Everyone Needs to Know (R) by Mara Einstein
1. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials ...
call for availability
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies by Michael Farmer

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe ...

call for availability
Different Brains Different Approach Successful neuro advertising for both genders male and female by Osch Huub van

call for availability
Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience by Levy Pemberton

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also ...

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Black Ops Advertising Native Ads Content Marketing and the Covert World of the Digital Sell by Mara Einstein

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Copywriting In A Week by Robert Ashton

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th edition by Luke Sullivan & Edward Boches

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives ...

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Television Is the New Television: The Unexpected Triumph of Old Media Inthe Digital Age by Michael Wolff

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Seducing Strangers 3rd edition by Josh Weltman

When we can say anything to anyone anywhere all the time, how are we supposed to know what to say now, or next, or never ...

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Paid Attention: Innovative Advertising for a Digital World by Faris Yakob

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to ...

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12 3

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books in Advertising

101 Things I Learned in Advertising School by Tracy Arrington

Frenemies: The Epic Disruption of the Advertising Industry (and Why ThisMatters) by Ken Auletta

Essentials of Advertising by Robert Cluley

Ogilvy on Advertising by David Ogilvy

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith

Advertising: What Everyone Needs to Know (R) by Mara Einstein

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies by Michael Farmer

Different Brains Different Approach Successful neuro advertising for both genders male and female by Osch Huub van

Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience by Levy Pemberton

Black Ops Advertising Native Ads Content Marketing and the Covert World of the Digital Sell by Mara Einstein

Copywriting In A Week by Robert Ashton

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th edition by Luke Sullivan & Edward Boches

Television Is the New Television: The Unexpected Triumph of Old Media Inthe Digital Age by Michael Wolff

Seducing Strangers 3rd edition by Josh Weltman

Paid Attention: Innovative Advertising for a Digital World by Faris Yakob

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