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David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my ...
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general ...
An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition
The ...
The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe ...
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch ...
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional
Hey Whipple, Squeeze This has helped generations of young creatives ...
