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"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my ...
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to ...
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players ...
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the ...
An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition
The ...
The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe ...
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch ...
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also ...
Great copywriting just got easier
It's strange to think that there was a time when only the privileged few could read or write. The ...
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives ...
