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101 Things I Learned In Advertising School by Tracy Arrington

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the ...

due for release Jul 2018
Ogilvy on Advertising by David Ogilvy

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to ...

on order
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith

An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition The ...

call for availability
Advertising: What Everyone Needs to Know (R) by Mara Einstein
1. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials ...
call for availability
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies by Michael Farmer

The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe ...

call for availability
Different Brains Different Approach Successful neuro advertising for both genders male and female by Huub van Osch

The effectiveness of advertising for brands is becoming increasingly difficult to achieve by a multiple of factors such as: fragmentation of the media itself; the ...

call for availability
Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience by Levy Pemberton

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also ...

call for availability
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ...

call for availability
Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps by Robert Ashton

Great copywriting just got easier

It's strange to think that there was a time when only the privileged few could read or write. The ...

call for availability
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th edition by Luke Sullivan & Edward Boches

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives ...

call for availability
Television Is the New Television: The Unexpected Triumph of Old Media Inthe Digital Age by Michael Wolff

Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not ...

call for availability
Seducing Strangers 3rd edition by Josh Weltman

When we can say anything to anyone anywhere all the time, how are we supposed to know what to say now, or next, or never ...

call for availability
Paid Attention: Innovative Advertising for a Digital World by Faris Yakob

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to ...

call for availability
Read Me: Ten Lessons for Writing Great Copy by Roger Horberry

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn ...

call for availability
Successful Direct Marketing in a Week Teach Yourself by Patrick Forsyth

Learn in a week, what the experts learn in a lifetime.Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of ...

call for availability

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books in Advertising

101 Things I Learned In Advertising School by Tracy Arrington

Ogilvy on Advertising by David Ogilvy

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith

Advertising: What Everyone Needs to Know (R) by Mara Einstein

Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies by Michael Farmer

Different Brains Different Approach Successful neuro advertising for both genders male and female by Huub van Osch

Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience by Levy Pemberton

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein

Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps by Robert Ashton

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 5th edition by Luke Sullivan & Edward Boches

Television Is the New Television: The Unexpected Triumph of Old Media Inthe Digital Age by Michael Wolff

Seducing Strangers 3rd edition by Josh Weltman

Paid Attention: Innovative Advertising for a Digital World by Faris Yakob

Read Me: Ten Lessons for Writing Great Copy by Roger Horberry

Successful Direct Marketing in a Week Teach Yourself by Patrick Forsyth

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