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An ad tech exec at Hearst reveals the next generation of marketing-and provides the insight you need to use it to beat the competition The ...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to ...
The advertising industry has reached a critical, even dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees, a "recipe ...
The effectiveness of advertising for brands is becoming increasingly difficult to achieve by a multiple of factors such as: fragmentation of the media itself; the ...
Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The ...
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives ...
Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not ...
The author says it best: "This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are ...
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to ...
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn ...
Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components ...
Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by ...
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more ...
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current ...
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