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Audio Branding: Using Sound to Build Your Brand by Laurence Minsky & Colleen Fahey

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can ...

2 in stock - ships today!
Brandfather: The Man Who Invented Branding by John Murphy

The inside story from the man who invented branding.

2 in stock - ships today!
Contrarian Branding: Stand out by camouflaging the competition by Roland van der Vorst

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market ...

due for release Dec 2017
Branding: A Very Short Introduction by Robert Jones

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...

1 in stock - ships today!
The Only Book You Will Ever Need on Branding: To Start, Run and Grow Your Business by Michiel Maandag & Liisa Puolakka

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...

1 in stock - ships today!
Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and ...

1 in stock - ships today!
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichel

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of ...

1 in stock - ships today!
Recognise Me: Branding: Insights into Strategy and Design Thinking the Drives Brands Identity by Ken Cato

Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some ...

on order
Brand Desire: How to Create Consumer Involvement and Inspiration by Nicholas Ind & Oriol Iglesias

Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a ...

call for availability
Brand Admiration: Building a Business People Love by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...

call for availability
Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps by Julia Hitchens & Paul Hitchens

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture ...

call for availability
Brands with a Conscience: How to Build a Successful and Responsible Brand by Nicholas Ind & Sandra Horlings

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive ...

call for availability
How Cool Brands Stay Hot: Branding to Generation Y and Z 3ed 3rd edition by Joeri van den Bergh & Mattias Behrer

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and ...

call for availability
One Hundred Thoughts About Corporate and Brand Identity: Design by Thinking by Ken Cato

This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. In a world where computer ...

call for availability
George Lois Logos: The Creative Punch of Big Idea Branding by George Lois

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in ...

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12 3 4

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books in Branding

Audio Branding: Using Sound to Build Your Brand by Laurence Minsky & Colleen Fahey

Brandfather: The Man Who Invented Branding by John Murphy

Contrarian Branding: Stand out by camouflaging the competition by Roland van der Vorst

Branding: A Very Short Introduction by Robert Jones

The Only Book You Will Ever Need on Branding: To Start, Run and Grow Your Business by Michiel Maandag & Liisa Puolakka

Hello, My Name is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichel

Recognise Me: Branding: Insights into Strategy and Design Thinking the Drives Brands Identity by Ken Cato

Brand Desire: How to Create Consumer Involvement and Inspiration by Nicholas Ind & Oriol Iglesias

Brand Admiration: Building a Business People Love by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps by Julia Hitchens & Paul Hitchens

Brands with a Conscience: How to Build a Successful and Responsible Brand by Nicholas Ind & Sandra Horlings

How Cool Brands Stay Hot: Branding to Generation Y and Z 3ed 3rd edition by Joeri van den Bergh & Mattias Behrer

One Hundred Thoughts About Corporate and Brand Identity: Design by Thinking by Ken Cato

George Lois Logos: The Creative Punch of Big Idea Branding by George Lois

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