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Brand management and development has traditionally been regarded as the responsibility of the organization - they design, produce and sell the brand, before delivering it to ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body ...
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so ...
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how ...
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ...
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a ...
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect ...
