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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller ...
If you thought misogynist marketing ended with #MeToo, think again
Brands profit by telling women who they are and how to be. Now they've ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance ...
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body ...
Brand management and development has traditionally been regarded as the responsibility of the organization - they design, produce and sell the brand, before delivering it to ...
The new brand-building bible from the world-leading marketing, comms and creative network
Contagion may alarm doctors but marketers thrive on it. Some concepts are so ...
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how ...
How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do ...
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ...
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a ...
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by marketing expert Cynthia Johnson.
In the modern world, influence is ...
Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In ...
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most ...
