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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to ...
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice ...
Discover the Powerful Force Behind What We Buy, What We Do, and Who We Want to Be
We all try to influence others in our ...
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just ...
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers ...
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.
With the rise of digital media, you'd ...
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze ...
Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but ...
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most ...
Create a strong brand DNA-and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they ...
We the Leader represents a seismic shift in the evolution of leadership theory and practice.
By implementing this innovative practice built on diversity, equity, inclusion ...
The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways
Successful marketing is all about ...
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know ...
The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your ...
