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Brandfather: The Man Who Invented Branding by John Murphy

The inside story from the man who invented branding.

on order
Brand Admiration: Building a Business People Love by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...

1 in stock - ships today!
The Only Book You Will Ever Need on Branding: To Start, Run and Grow Your Business by Michiel Maandag & Liisa Puolakka

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...

1 in stock - ships today!
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichel

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of ...

1 in stock - ships today!
Recognise Me: Branding: Insights into Strategy and Design Thinking the Drives Brands Identity by Ken Cato

Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some ...

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Brand Desire: How to Create Consumer Involvement and Inspiration by Nicholas Ind & Oriol Iglesias

Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a ...

call for availability
Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps by Julia Hitchens & Paul Hitchens

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture ...

call for availability
Brands with a Conscience: How to Build a Successful and Responsible Brand by Nicholas Ind & Sandra Horlings

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive ...

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How Cool Brands Stay Hot: Branding to Generation Y and Z 3ed 3rd edition by Joeri van den Bergh & Mattias Behrer

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and ...

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One Hundred Thoughts About Corporate and Brand Identity: Design by Thinking by Ken Cato

This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. In a world where computer ...

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George Lois Logos: The Creative Punch of Big Idea Branding by George Lois

George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in ...

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Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace by Brian Sheehan

In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands (Powerhouse). It was admired as a breakthrough in marketing thinking but was also controversial because ...

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Spike Your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call ...

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Branding for Dummies: 2nd Edition 2nd edition by Bill Chiaravalle & Barbara Findlay Schenck

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding ...

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Brand Aid Second Edition 2nd edition by Brad VanAuken

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential ...

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books in Branding

Brandfather: The Man Who Invented Branding by John Murphy

Brand Admiration: Building a Business People Love by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

The Only Book You Will Ever Need on Branding: To Start, Run and Grow Your Business by Michiel Maandag & Liisa Puolakka

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Stephen Fenichel

Recognise Me: Branding: Insights into Strategy and Design Thinking the Drives Brands Identity by Ken Cato

Brand Desire: How to Create Consumer Involvement and Inspiration by Nicholas Ind & Oriol Iglesias

Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps by Julia Hitchens & Paul Hitchens

Brands with a Conscience: How to Build a Successful and Responsible Brand by Nicholas Ind & Sandra Horlings

How Cool Brands Stay Hot: Branding to Generation Y and Z 3ed 3rd edition by Joeri van den Bergh & Mattias Behrer

One Hundred Thoughts About Corporate and Brand Identity: Design by Thinking by Ken Cato

George Lois Logos: The Creative Punch of Big Idea Branding by George Lois

Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace by Brian Sheehan

Spike Your Brand ROI: How to Maximize Reputation and Get Results by Adele R. Cehrs

Branding for Dummies: 2nd Edition 2nd edition by Bill Chiaravalle & Barbara Findlay Schenck

Brand Aid Second Edition 2nd edition by Brad VanAuken

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