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Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most ...
From a marketing expert with nearly three decades of worldwide brand development experience working with some of today's most recognizable and successful brands-including Dove ...
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and ...
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a ...
Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 ...
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect ...
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility ...
