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The inside story from the man who invented branding.
Synopsis coming soon.......
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect ...
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market ...
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can ...
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good ...
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle ...
Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some ...
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility ...
Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a ...
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...
25 years of award-