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Spark by Paddy Rangappa

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Brand Now: How to Stand Out in a Crowded Distracted World by Nick Westergaard

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most ...

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Contrarian Branding: Stand out by camouflaging the competition by Roland van der Vorst

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The Only Book You Will Ever Need on Branding by Maandag Michiel Puolakka Liisa

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Hello My Name Is Awesome by Alexandra Watkins

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Do Good: Embracing Brand Citizenship To Fuel Both Purpose And Profit by Anne Bahr Thompson

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 ...

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Building A Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect ...

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Building A Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect ...

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Branding: A Very Short Introduction by Robert Jones

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...

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Brand vs. Wild: Building Resilient Brands for Harsh Business Environments by Jonathan David Lewis

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility ...

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The Road to Recognition The A-To-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of by Seth Price

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Brand Desire: How to Create Consumer Involvement and Inspiration by Ind Nicholas Iglesias Oriol

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Brand Admiration: Building a Business People Love by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...

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Brand Management In A Week by Hitchens Paul Hitchens Julia

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How Cool Brands Stay Hot: Branding to Generation Y and Z 3ed 3rd edition by Joeri van den Bergh & Mattias Behrer

How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and ...

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books in Branding

Spark by Paddy Rangappa

Brand Now: How to Stand Out in a Crowded Distracted World by Nick Westergaard

Contrarian Branding: Stand out by camouflaging the competition by Roland van der Vorst

The Only Book You Will Ever Need on Branding by Maandag Michiel Puolakka Liisa

Hello My Name Is Awesome by Alexandra Watkins

Do Good: Embracing Brand Citizenship To Fuel Both Purpose And Profit by Anne Bahr Thompson

Building A Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller

Building A Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller

Branding: A Very Short Introduction by Robert Jones

Brand vs. Wild: Building Resilient Brands for Harsh Business Environments by Jonathan David Lewis

The Road to Recognition The A-To-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of by Seth Price

Brand Desire: How to Create Consumer Involvement and Inspiration by Ind Nicholas Iglesias Oriol

Brand Admiration: Building a Business People Love by C. Whan Park, Deborah J. MacInnis & Andreas B. Eisingerich

Brand Management In A Week by Hitchens Paul Hitchens Julia

How Cool Brands Stay Hot: Branding to Generation Y and Z 3ed 3rd edition by Joeri van den Bergh & Mattias Behrer

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