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From a marketing expert with nearly three decades of worldwide brand development experience working with some of today's most recognizable and successful brands-including Dove ...
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a ...
Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 ...
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most ...
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect ...
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google ...
Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility ...
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management ...
