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Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the ...
The digital era's new consumer demands a new approach to PR
Inbound PR is the handbook that can transform your agency's business. Today ...
In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision - or one bad tweet - can ...
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to ...
