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The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research ...
The international bestseller?now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing ...
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.What does a company have to ...
Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially ...
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give ...
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and ...
