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Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the ...
This book is the essential text for all Events Management students. It is constructed around the authors' 6E's Event, Venue and Experience (EVE) Management ...
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR ...
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research ...
In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision - or one bad tweet - can ...
Nobody can sell your idea to the media better than you! If you've ever needed to garner media attention for a product, a project ...
The international bestseller?now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing ...
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
Brilliant PR just got easier
You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages ...
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to ...
