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In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of ...
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
WINNER: American Book Fest Best Book Award 2020 - Communications/Public Relations
WINNER: NYC Big Book Award 2020 - Marketing and Public Relations
Saying sorry is in ...
The digital era's new consumer demands a new approach to PR
Inbound PR is the handbook that can transform your agency's business. Today ...
The international bestseller?now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing ...
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
What does a company have to ...
