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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Looking to upgrade your PR practices? Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
Brilliant PR just got easier You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages ...
NEVER FEAR THE NEWS MEDIA AGAIN! If you've always had that underlying fear of media attention, Media Training for Modern Leaders is for you ...
What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the ...
You are what they are saying about you, when you just left the room...That is your personal reputation. With the omnipresence of social media ...
Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially ...
A modern-day must. This is your essential guide to understanding the media and how to use it to get publicity. Full of proven, practical advice ...
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it ...
A seminal work on how public opinion is created and shaped, Edward Bernays s 1923 classic "Crystallizing Public Opinion" set down the principles that corporations ...
The Freelancer's Guide to Corporate Event Design is the only book that will get the reader up to speed on the ever-changing and growing ...
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having ...
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's ...
25 years of award-