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Getting good PR is easier-and cheaper-than you think! If you want to get media attention, you don't need to spend a dime-and you definitely ...
The essential guide to protecting and managing the professional reputation of both yourself and your organization
In the volatile landscape of social media and viral ...
Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways ...
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 ...
WINNER: American Book Fest Best Book Award 2020 - Communications/Public Relations
WINNER: NYC Big Book Award 2020 - Marketing and Public Relations
Saying sorry is in ...
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR ...
The digital era's new consumer demands a new approach to PR
Inbound PR is the handbook that can transform your agency's business. Today ...
In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision - or one bad tweet - can ...
Nobody can sell your idea to the media better than you! If you've ever needed to garner media attention for a product, a project ...
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners ...
The invaluable handbook for acing your on-camera appearance
On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences ...
Looking to upgrade your PR practices Look no further. Bloggers, influencers, citizen journalists...today's news landscape is crowded and constantly changing. As a PR ...
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave ...
Brilliant PR just got easier
You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages ...
