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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution ...
This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title ...
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help ...
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get ...
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as ...
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble ...
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time ...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and ...
