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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
Turn data into revenue in the B2B marketing sphere Account-Based Marketing is a unique guide in the business-to-business space, providing a clear framework for more ...
Grow your business with the right connections.
It's easy to feel like networking is a waste of time, energy, or money - but that just ...
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so ...
We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you ...
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice ...
Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ...
Today's teens are a force to be reckoned with. Businesses focused on Millennials ... beware! Their successors are right around the corner-promising bigger challenges, but ...
"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."
Erv Shames, Chairman ...
Michael E. Porter's 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to ...
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