books in Marketing - General

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books in Marketing - General

Get To Aha! by Andy Cunningham

The Thing Which Has No Name by Rory Sutherland

The One Week Marketing Plan: The Set It & Forget It Approachfor Quickly Growing Your Business by Mark Satterfield

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi & Robert Rose

Networking Like a Pro: Turning Contacts into Connections by Ivan Misner & Brian Hilliard

Experiential Marketing: A Practical Guide to Interactive Brand Experiences 2nd edition by Shirra Smilansky

Grewal Marketing 2E 2nd edition by Levy Grewal

The Inversion Factor: How to Thrive in the IoT Economy by Linda Bernardi, Sanjay Sarma & Kenneth Traub

Artificial Intelligence for Marketing: Practical Applications by Jim Sterne

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

Product Management for Dummies by Brian Lawley & Pamela Schure

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience by Travis Wright & Chris J. Snook

The Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood & Thomas H. Davenport

Services Marketing 6th edition by Christopher Lovelock

Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay

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books in Marketing - General

Get To Aha! by Andy Cunningham

The Thing Which Has No Name by Rory Sutherland

The One Week Marketing Plan: The Set It & Forget It Approachfor Quickly Growing Your Business by Mark Satterfield

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi & Robert Rose

Networking Like a Pro: Turning Contacts into Connections by Ivan Misner & Brian Hilliard

Experiential Marketing: A Practical Guide to Interactive Brand Experiences 2nd edition by Shirra Smilansky

Grewal Marketing 2E 2nd edition by Levy Grewal

The Inversion Factor: How to Thrive in the IoT Economy by Linda Bernardi, Sanjay Sarma & Kenneth Traub

Artificial Intelligence for Marketing: Practical Applications by Jim Sterne

Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

Product Management for Dummies by Brian Lawley & Pamela Schure

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience by Travis Wright & Chris J. Snook

The Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood & Thomas H. Davenport

Services Marketing 6th edition by Christopher Lovelock

Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay

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