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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help ...
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get ...
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as ...
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble ...
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time ...
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as ...
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing ...
This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this ...
