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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
The definitive guide to product management-updated for a more digital, more global, more competitive business landscape
The digital age is here to stay. That means ...
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing ...
The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media ...
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What's the connection between thought leadership ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts ...
"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing
"This book perfectly marries ...
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and ...
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A ...
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that ...
Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what ...
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a ...
Supercharge your marketing strategy with data analytics
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim ...
