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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways ...
The definitive guide to product management-updated for a more digital, more global, more competitive business landscape
The digital age is here to stay. That means ...
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing ...
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED ...
Make events the most powerful marketing tool you have
In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
Marketing 3e brings marketing fundamentals in line with new marketing realities.
The third edition is designed to show students how organisations can create, deliver and ...
MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an ...
You've only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the ...
Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you ...
