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Businesses and brands are getting it wrong by pivoting everything to what they think their customer wants as it eliminates value, the data is inaccurate ...
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and ...
There's a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of ...
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time ...
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally ...
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as ...
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face ...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and ...
A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword ...
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations ...
Are you a marketer or business development professional who works in a law firm and finds it difficult to get projects off the ground?
Are ...
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so. Tesla ...
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected ...
