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Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
Understand mobile marketing fast, without cutting corners
An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood, misunderstood and undervalued. In ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and ...
Account-Based Marketing is changing the discipline of marketing--Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the ...
In an ever-changing digital world, marketeers might feel like they are constantly chasing an evolution they can't keep up with. And rightly so.
Tesla ...
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected ...
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want ...
This book is the essential text for all Events Management students. It is constructed around the authors' 6E's Event, Venue and Experience (EVE) Management ...
Today's teens are a force to be reckoned with. Businesses focused on Millennials ... beware! Their successors are right around the corner-promising bigger challenges, but ...
Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment ...
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing ...
