Ask our staff anything about our shop or products, or leave your feedback.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age ...
Don't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a ...
Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put ...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as ...
Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps ...
The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube ...
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as ...
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face ...
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing ...
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist's work to their audience. This practical guide will help ...
