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Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth ...
The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media ...
Psychologists, economists, advertising and marketing mavens-for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory ...
A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations-and your career-forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A ...
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing ...
Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success. What's the connection between thought leadership ...
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age ...
Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic ...
"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing
"This book perfectly marries ...
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and ...
Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants by choosing the ...
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that ...
Master the art and science of using shameless propaganda for personal and social good.
Influencers have always deployed the power of hype to get what ...
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a ...
Designed for first-year students, Elliott's Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title ...
