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Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that ...
What's in this book? Open this book and you will...- Compose great copy - Engage your audience - Convince and persuade - Build brilliant sales Learn the ...
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance ...
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
This book provides step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail ...
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