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Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this ...
Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning ...
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that ...
What's in this book? Open this book and you will...- Compose great copy - Engage your audience - Convince and persuade - Build brilliant sales Learn the ...
This book provides step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail ...
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
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