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In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this ...
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning ...
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
What's in this book? Open this book and you will...- Compose great copy - Engage your audience - Convince and persuade - Build brilliant sales Learn the ...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice ...
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like ...
