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The essential guide to using AI in your everyday life
The ChatGPT Revolution is the ultimate quick-start guide to unlocking the power of AI tool ...
Unlock the full capabilities of ChatGPT at work, at home, and in your day-to-day
By now, you've heard of ChatGPT and its incredible potential ...
Learn how the disruptive AI chatbot is going to change school, work, and beyond
ChatGPT For Dummies demystifies the artificial intelligence tool that can answer ...
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and ...
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident ...
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco ...
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more ...
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of ...
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business ...
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this ...
Develop and implement an effective content strategy tailored to your business's needs
Inbound Content is a step-by-step manual for attracting the right people, turning ...
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that ...
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease ...
What's in this book? Open this book and you will...- Compose great copy - Engage your audience - Convince and persuade - Build brilliant sales Learn the ...
