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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By ...
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally ...
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind ...
Grow revenue by leveraging behavioral marketing during your next campaign
Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create ...
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage ...
Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and ...
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal ...
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when ...
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of ...
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos ...
Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in ...
Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition ...
Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies.
In a ...
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...
