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Consumer Behaviour

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The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

By ...

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Superfandom How Our Obsessions Are Changing How We Buy and Who We Are by Fraade-Blanar Zoe Glazer Aaron M.

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Captivology: The Science of Capturing People's Attention by Ben Parr

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as ...

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Inside the Mind of the Shopper: The Science of Retailing by Herb Sorensen

World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy

New Insights for Creating High-Profit Retail Experiences!

In retail, there ...

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Behavioral Marketing: Delivering Personalized Experiences at Scale by Dave Walters

Grow revenue by leveraging behavioral marketing during your next campaign

Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create ...

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Hooked: How to Build Habit-Forming Products by Nir Eyal

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage ...

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Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients by Amy Brann

Many coaching tools and techniques are now fairly well established, but how do they actually work? The coach who can answer this question credibly and ...

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Packaged Pleasures: How Technology and Marketing Revolutionized Desire by Gary S. Cross

From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal ...

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Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when ...

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Absolute Value: What Makes Customers Buy in the Age of by Itamar Simonson & Emanuel Rosen

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of ...

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Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

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Neuromarketing in Action: How to Talk and Sell to the Brain by Anne-Sophie Bayle-Tourtoulou

Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, Neuromarketing in ...

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The Brain Sell: When Science Meets Shopping by David Lewis

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition ...

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Consumer Behaviour 6th edition by Schiffman Leon G.

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Laddering: Unlocking the Potential of Consumer Behavior by Eric V. Holtzclaw

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where ...

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books in Consumer Behaviour

The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

Superfandom How Our Obsessions Are Changing How We Buy and Who We Are by Fraade-Blanar Zoe Glazer Aaron M.

Captivology: The Science of Capturing People's Attention by Ben Parr

Inside the Mind of the Shopper: The Science of Retailing by Herb Sorensen

Behavioral Marketing: Delivering Personalized Experiences at Scale by Dave Walters

Hooked: How to Build Habit-Forming Products by Nir Eyal

Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients by Amy Brann

Packaged Pleasures: How Technology and Marketing Revolutionized Desire by Gary S. Cross

Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow

Absolute Value: What Makes Customers Buy in the Age of by Itamar Simonson & Emanuel Rosen

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

Neuromarketing in Action: How to Talk and Sell to the Brain by Anne-Sophie Bayle-Tourtoulou

The Brain Sell: When Science Meets Shopping by David Lewis

Consumer Behaviour 6th edition by Schiffman Leon G.

Laddering: Unlocking the Potential of Consumer Behavior by Eric V. Holtzclaw

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