Cover art for Strategic Partnering Handbook
Published
Mcgraw-Hill Book Co, April 2010
ISBN
9780070998704
Format
Softcover, 350 pages
Dimensions
9.4cm × 6.6cm × 0.8cm

Strategic Partnering Handbook The Practitioners' Guide to Partnerships and Alliances 4th edition by

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The Strategic Partnering Handbook is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples.

Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.

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